Ann McCartney

Introduction from Ann McCartney

  I love making ideas come to life. I'm a creative with a logical mind. I am an avid learner, following industry trends and I am obsessed with the constantly changing digital landscape. I love to make a business or website work faster, better and more efficiently. I work well on my own initiative and with the high levels of motivation and dedication that are required to meet multiple deadlines without supervision. Even in pressurised situations I have the strength and ability to perform effectively.  

About Ann McCartney

I have spent the last 8 years working with larger organisations and individuals as a Front End Developer, Digital Marketing and Operations Management Consultant. I'm a highly motivated online professional with over a decade of experience encompassing client side and freelance roles within multiple industries including entertainment, hospitality, leisure, education, healthcare, retail and third sector.

I am an mid-level developer and designer with a passion for simple and elegant design, usability and information architecture with a track record of on-time and on-budget projects. My work has covered a variety of tasks including:

  • Small/medium scale website builds via HTML, CSS, and Javascript
  • Designing and building custom eCommerce sites
  • Wordpress Administration & Customisation
  • Responsive and optimised web design
  • Editing and maintaining websites; updating content and pages
  • Personal coaching how to improve a business's online presence
  • Digital marketing strategy
  • Social media marketing/engagement
  • Assisting with Social Media, Blog posts & Content Strategy
  • Create web content via Photoshop, such as banners and images
  • Creating HTML Email Blasts and other marketing collateral
  • cPanel / WHM Administration
  • SEO and usability consultation
  • SEO Keyword linking on articles and maintaining keyword structure
  • Team management / training

I am capable of implementing a website from start to finish, using my own initiative, experience and resources and always striving to deliver better results. I am quick to grasp new concepts and ideas and develop innovative and creative solutions to problems. I am a confident communicator who is skilled at dealing with people in an efficient and professional manner. I enjoy working with people, understanding their needs or problems and helping them work towards a solution.

I am currently seeking new opportunities where I can bring immediate value and develop my skill-set further.

Technical Skills

  • HTML5
  • CSS3 & Sass
  • Responsive Web Design
  • Email Design
  • Bootstrap 2/3
  • Mobile & Responsive Builds
  • JavaScript & jQuery
  • WordPress & Woocommerce
  • Information Design
  • UI Development
  • Photoshop

Other Skills

  • Search engine optimization
  • Adobe Premier Pro (Some Video Editing Experience)
  • Adobe Illustrator (Some Graphic Design Experience)
  • Adobe Dreamweaver
  • MS Office
  • Google Analytics
  • Magento
  • Proposals, pitch preparation/delivery

Soft Skills

  • Dedicated & Hard Working
  • Sales Experience
  • Client Relations/Customer Service
  • Fast Learner who adapts easily to new environments and tasks
  • Able to work independently as well as efficiently and dedicated in a team
  • Multi-tasker with strong ability to work well under tight deadlines
  • Customer-minded thinker
  • Able to communicate easily and effectively

Previous Employment

Quality Control & Training Officer PLC (Trading as Alfard Ltd.)
September 2005 - June 2008

I was a QC and Training officer in a fast moving support centre for over 100 internet sites with between 30 and 70 staff at any one time.
As well as assisting with the interview process and assessment of potential employees, I was responsible for the initial training of each employee and retraining of current staff members in new office procedures relating to company developments. I reviewed the work of each staff member on a daily basis giving regular feedback to staff and issuing reports to their relevant supervisors and management.
During my time here I developed and implemented a protocol for quantifying and reporting the performance of the Dublin office, specifically concentrating on the volume and standard of work within the company based upon customer feedback obtained via email and LivePerson Contact Centre interface (
I updated and refined existing training programs and designed new courses and targeted training for existing staff as required based upon the information obtained from the quantification reports. I was responsible for ensuring that each member of staff was kept updated with the latest information for all our sites by liaising with our international offices and maintaining all canned responses in our live chat, email and internal systems.

Sales Marketing Manager

Menai Variety Pty. Ltd.
February 2013 - February 2014

I managed and developed online sales and marketing strategy for a new e-commerce venture within a physical retail variety store. Brand development, web site traffic growth. Developed brand strategy and statistics systems including business plan & sales strategy development. Creation of operations procedure and management of e-commerce transactions. Staff training and management, stock ordering and quality assurance evaluation.

Contact Details
  +61 450-917-253

  Sydney, Australia